Hershey Flexes its trademark muscle, prevents importation of confusingly similar candy packaging


“In this globalised world, it’s increasingly easy for British expats to buy the creature comforts of home – English tea, Irn-Bru or that most beloved British staple, Cadbury chocolate. But in the United States, consumers will soon have trouble finding the “proper” Cadbury chocolate made with the British recipe.

Chocolate giant Hershey Inc has successfully blocked the import of many British sweets because, it says, it creates “brand confusion” with Hershey’s products.”

Read the complete article and view the video at BBCNews.com

Leave a comment!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.