Has Facebook secured the right to exclusive use of “Book” thru its TOU?

Source: Lexology.com

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While FB may never secure a trademark on the word “book”, it appears to be attempting to secure its market position through its terms of use.

“Facebook has previously filed over 80 trademark applications on variations of its name and other terms such as “POKE”, “WALL” and “LIKE”. Facebook now seems to be attempting to claim some level of ownership/protection over the word “book” as well.

In a recent revision to Facebook’s “Statement of Rights and Responsibilities,” which is the agreement all users must accept when accessing Facebook, language was inserted which states (emphasis added) “[y]ou will not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Book and Wall), or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written permission.”

Read the full article about Facebook’s trademark claims to “book”