The countdown is on to RegisterRight!: The ABCs of Protecting Your IP @ #SxSW 2018

** Click here to VOTE UP my SXSW 2019 Proposals**

 

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Tuesday, March 13, 2018 9:30 AM-11:30 AM (Central)

Fairmont Hotel Iris Room, 101 Red River, Austin TX 78701

RSVP or catch the Twitter Live Stream @ #RegisterRight

#RegisterRight

Creating a song, script, app, invention or business is just the beginning of any creative’s journey. Too often that can also be the end of the road. Because when creatives focus solely on the creative process without adequately protecting their intellectual property, they leave their copyright, trademark, and patent rights at risk or forever lost altogether. The rules are complex and confusing. This workshop demystifies “the big three” types intellectual property (copyright, trademark, patent) and lays out the specific steps every creative needs to take to protect their IP rights.

Specifically, this workshop:

  • Offers straightforward, clear, and concise definitions and explanations about IP rights
  • Provides a detailed roadmap through the critical first steps of identifying and registering IP rights
  • Details concrete steps creatives and inventors can take to register a copyright, trademark, and patent
  • Explains how startups can avoid intellectual property disputes and the benefits of timely registration
  • Explains how to create a trademark portfolio that doesn’t break the bank
  • Outlines best practices when enforcing copyright, trademark, and patent rights against infringers
  • Covers copyright transfer termination and how to reclaim your copyright after an assignment or license

Join us for the Twitter Live Stream at #RegisterRight & @IPProfEvans

[SxSW-RegisterRight summary deck]

Have a question? Post it in the comments section!

Intellectual property issues and profit disparities for viral social media “stars” @ SxSW

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Join me and this extraordinary panel of experts, Michael D. Armstrong (Viacom), Devin Johnson (Uninterrupted), and panel organizer, Simone Bresi-Ando (I’mPOSSIBLE) at SxSW on Tuesday March 14th at 11 AM: Gentrifying Genius: Urban Creators Stripped Bare.

The panel will explore themes around The Fader’s article: “Black Teens Are Breaking The Internet And Seeing None Of The Profits” in a solutions-focused manner that will not only discuss the ecosystem that maintains the inequalities but also ways to protect and monetize their creative genius on social media.

Simone Bresi-Ando of I’mPOSSIBLE explains:

Black and brown youth are missing out on fruitful and ultimately life changing opportunities and rewards from their intellectual property which remains wildly popular but unpaid and uncredited.

Intellectual Property and Social Media

thumbnail_ImP x SxSW 2017 panelist promo INSTAGRAM graphic PROF TONYA EVANSI will adjust the frame of reference by explaining what intellectual property is, how rights are created, what rights creators control and what they give up when they opt-in to social media platforms, and how creators of color, in particular, can better navigate disparities in what I call the “post-to-profit” pipeline.

This disparity, of course, is not new. Similar misappropriation pervades America’s history with creators of color. In the cinematic suspense phenomenon Get Out, Jordan Peele goes a step further beyond cultural appropriation to examine the ultimate misappropriation of black bodies themselves, genius and all.

This will be a rich, engaging, dynamic conversation. Hope to see you there!

Shirley Caesar goes from viral Internet sensation to You Name It, LLC trademark applicant

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Perhaps it’s surprising that Pastor Shirley Caesar never registered her name as a source-indicating mark before now. Thankfully, trademark rights attach even to unregistered marks [NOLO.com] used in connection with sale of goods or, in her case, entertainment services as a world-renowned gospel recording artist.

And now after the “U Name It” Challenge [BET.com w/ sound] became a thing and gave new meaning to the phrase “going viral” recently, Caesar and her legal team realized that securing trademark rights in her name is as important as protecting her copyright interests.

About the “You Name It” Viral Clip

The video clip making viral rounds on social media is an excerpt from a live performance of “Hold My Mule.” The legendary gospel sermon has been edited to revolve around Caesar’s chant, “beans, greens, potatoes, tomatoes,” in response to the question, “Grandma, what are you cooking for Thanksgiving?” – BET.com